BNA's Masterfile
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High-level executives who receive intensive coverage of legal and regulatory developments in healthcare, business, employment and labor, law, taxation, environmental protection, human resources, safety, and other public policy and regulatory issues for professionals in business and government.
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| 60,310 |
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TOTAL UNIVERSE / BASE RATE |
$140.00/M |
| 3,082 |
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Business Services |
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$25.00/M
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| 3,268 |
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Environment Health & Safety |
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$25.00/M
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| 6,404 |
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Employment & Labor Law |
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$25.00/M
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| 2,660 |
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Health Care |
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$25.00/M
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| 7,957 |
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Human Resources |
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$25.00/M
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| 6,917 |
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Corporate Law & Business |
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$25.00/M
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| 30,022 |
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Tax Management |
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$25.00/M
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DESCRIPTION |
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The Bureau of National Affairs is the foremost publisher of print and electronic news, analysis, and reference products, providing intensive coverage of legal and regulatory developments in healthcare, business, employment and labor, law, taxation, environmental protection, human resources, safety, and other public policy and regulatory issues for professionals in business and government. Decision-makers turn to BNA for detailed up-to-the-minute news and information on the ever-shifting landscape of laws and regulations that influence business decisions.
Average unit of sale: $1,500
This list includes subscribers and 12-month expires.
Source: Direct mail, telemarketing, direct sales
100% Business address
Updated quaterly
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ADDITIONAL NOTES |
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This is an excellent list for top-level management/executive offers such as conferences, news services, software and computers, business and personal services, financial offers. These are up-scale business executives and are excellent prospects for high-end consumer offers and fundraising as well.
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ID NUMBER |
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SOURCE |
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Direct mail sold |
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PERMISSION LEVEL |
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Unknown |
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LIST MAINTENANCE |
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| Market entry |
04/29/2002 |
| Counts through |
06/15/2010 |
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SELECTS |
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| BUS/INDUSTRY TYPE |
$15.00/M
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| COMPANY SIZE |
$15.00/M
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| GENDER/SEX |
$10.00/M
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| GEO SELECT |
$10.00/M
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| JOB FUNCTION/TITLE |
$15.00/M
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| MAX PER COMPANY/SITES |
$5.00/M
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GEOGRAPHY |
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Domestic (US)
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ADDRESSING |
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| CARTRIDGE |
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| CD/ROM |
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| CHESHIRE LABELS |
NO CHARGE
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| DISKETTE |
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| EMAIL |
$ 50.00/F
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| FTP |
$ 75.00/F
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| MAG TAPE |
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| P/S LABELS |
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